SEO for Amazon Sellers: Smart Strategies to Outrank Competitors

Case Study: How a Struggling Beauty Brand Dominated Amazon’s Search Rankings with SpectrumBPO

In early 2024, a mid-sized beauty brand based in California was struggling to gain visibility on Amazon. Despite investing in PPC and influencer marketing, the brand’s product listings remained buried beneath larger, more established competitors. Their internal team tried tweaking product titles and bullet points, but with no structured SEO strategy in place, results were stagnant. That’s when they reached out to the SpectrumBPO Ecommerce Growth Agency in Richardson. If you're looking for a proven ecommerce service provider, SpectrumBPO offers the technical expertise and strategic insight to outrank your competition.

The Challenge

The client had over 50 SKUs in highly competitive skincare and wellness categories. While their products had quality reviews and competitive pricing, they weren’t showing up for core buyer keywords. Organic traffic was low, and conversions suffered as a result. The brand needed an Amazon SEO strategy that not only increased visibility but converted traffic into sales — without relying too heavily on ads.

Step 1: Full Amazon SEO Audit

SpectrumBPO’s Amazon SEO Service team began with a complete audit of the client’s listings, backend keywords, and category placement. The experts identified several critical gaps:

• Poor keyword indexing due to irrelevant or missing backend search terms


• Inconsistent use of high-converting keywords across bullet points, product titles, and descriptions


• Listings not optimized for mobile experience (which accounts for over 70% of Amazon shopping traffic)


• Unutilized A+ content that could drastically improve on-page retention

Using advanced tools and proprietary data from Amazon, SpectrumBPO built a roadmap tailored to the brand’s niche and customer behavior.

Step 2: Smart Keyword Mapping & Listing Optimization

Instead of targeting only high-volume keywords, SpectrumBPO’s strategists implemented a tiered keyword strategy. This included:

• Long-tail keywords with high buyer intent


• Mid-competition terms that the competitors were missing


• Backend keyword optimization based on customer search term reports

SpectrumBPO's copywriters and listing specialists rewrote every listing to include these keywords naturally — with a focus on readability and conversion, not just keyword stuffing.

Step 3: Monitoring, Split Testing & SEO Maintenance

Over the next 60 days, the brand’s listings were A/B tested with different product titles, images, and bullet point orders. SpectrumBPO used real-time metrics to track click-through rates (CTR), session durations, and sales performance. SEO wasn’t just a one-time fix — it became an ongoing process.

Within just two months:

• The brand ranked in the top 5 for 15+ high-converting search terms


• Organic traffic increased by 78%


• Sales from non-sponsored listings grew by 122%


• A+ content reduced bounce rates by over 30%

Why SpectrumBPO?

With 400+ in-house experts, SpectrumBPO delivers end-to-end support for Amazon sellers looking to dominate their niche. Their Richardson-based team of Amazon SEO consultants, data analysts, content writers, and marketplace strategists have helped hundreds of brands scale organically on Amazon — especially those who feel stuck or outmatched by larger competitors.

Final Thoughts

Amazon SEO isn’t just about inserting keywords — it’s about understanding buyer psychology, Amazon’s A9 algorithm, and the ever-evolving eCommerce landscape. If your listings aren't ranking or converting, it might be time to let a data-driven team take the reins. As shown in this case, smart strategies backed by expert execution can lead to remarkable growth — even in crowded categories.

Let SpectrumBPO show you what’s possible when your brand is seen.

Usefull resources :
FBA Niche