kimberlyto (2022-2023)

To create a logo for a fashion brand, it is important to consider a few key principles that will make it stylish and memorable. Firstly, the logo should be simple but expressive. When following logo design principles it should be remembered that using minimalistic shapes and accents helps the brand to stay relevant over time, despite rapidly changing trends. It is important to choose colors that reflect the brand's philosophy, but will also look harmonious across different platforms and materials. For a fashion brand, colors should generally be stylish, understated, yet eye-catching. Often black, white, gold, or pastel shades are chosen for this purpose, which are associated with elegance and quality. The font is also an important aspect: for a fashion brand, you can use a modern, easy-to-read font that emphasizes individuality but does not overwhelm the design.